Waterfront Realty Group



Posted by Waterfront Realty Group on 1/27/2019

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!





Posted by Waterfront Realty Group on 3/11/2018

 When it comes to the marketability of your house, appearances are everything! If your house is up for sale or you have plans to put it on the market soon, there are a lot of details you need to attend to before prospects stop by.

Although it's difficult to make a lived-in house look immaculate all the time, the closer you can come to that high standard, the better! Whether they're actively looking for signs of cleanliness or just noticing it subconsciously, the overall condition of your home can and does make an indelible impression on prospective buyers.

The reason "curb appeal" is emphasized so strongly by real estate agents is that the initial impression you make on house hunters can impact the amount of time your property stays on the market. That's especially true in "drive by" situations in which prospects quickly check out your house from the street and make a snap judgement about whether or not they like what they see. If your house and yard look appealing to them, then they may follow up with either the listing agent or their buyers' agent. On the other hand, if there's peeling paint visible, an aging roof, or weeds growing out of cracks in the driveway, they'll probably drive on and continue their search elsewhere. As you can imagine, there's a lot riding on curb appeal, so it pays to keep your lawn looking manicured and other landscaping features well maintained.

Once prospects are inside your home, they're going to notice everything from scuffed walls and cluttered furniture to the smell of toast you burned that morning or greasy cooking odors. Pet odors can also be a major turnoff for many prospective buyers, especially if they're not dog or cat fans to begin with! A worst-case-scenario, of course, is to have a last-minute pet accident happen on the floor when prospects are touring the house. That's not just a hypothetical situation; it occurs more often than you might think. To prevent that potential "disaster," some home sellers make arrangements with friends, relatives, or pet daycare services to have their dogs or cats taken care of outside of the house when tours are scheduled. While that's not always practical or even possible, it can make a big difference in the impression your home makes on potential buyers.

The bottom line when it comes to effective home staging is that people are going to notice "the good, the bad, and the ugly." Your objective, of course, is to do everything possible to diminish the negatives and accentuate the positives. Your real estate agent can be an indispensable resource for providing you with the unvarnished truth about what needs to be repaired or cosmetically improved to present the best possible image of your home to the public.